Going into 2013, Snap’s web presence left a lot to be desired. There were some decently-performing landing pages and a few good backlinks that produced just a couple qualified leads per month.
What was missing? A content strategy. Yes, content was being written and marketed, but there was no framework in place guiding this execution to a successful result.
Early in 2013, I set in motion a plan to improve the quality and effectiveness of Snap’s online presence. The results were astounding. Not just for our Google Analytics stats. The business grew as our website grew. How did we do it?